about spinenet
SpineNet is a complete solutions provider of spine fusion devices.
Spine Net Logo

The SpineNET Story

SpineNet is an Orlando, Florida-based limited liability corporation. SpineNet was founded in 2007 as a distribution company that rapidly grew into a product developer, manufacturer, and importer.

female doctor showing spine

SpineNet's primary business focus is on the development, production and sales of spinal implant devices with niche attributes, a unique surgical approach and pricing margins that make them attractive to surgeons, distributors, hospitals, ASCs and other ortho/spine device companies that have a void in their own spine product portfolio.  

To operate as a fully functional medical device company, SpineNet has aligned itself with specialized employees and contractors who have world-class expertise in engineering, manufacturing, QA / RA, and regulatory domains. SpineNet experience brings a high level of expertise in oversight in these processes, marketing and sales, strong distributor and customer relationships and, its network of key surgeon champions – who have committed to share their hands-on knowledge with SpineNet –  the result is a growing portfolio of superior, proprietary spinal implant products for the US market.  

Mission & Vision

SpineNet maintains a focus on patient outcomes in all that we do, and this is at the heart of who we are. Serving as a conduit for clinical education is a cornerstone of our business model and crucial to those we serve.
SpineNet has immerged into a development company in order to provide superior spinal implant devices for some of the most common fusion procedures performed in the US market and offer patients the best clinical outcomes possible.  SpineNet has charted a course to provide technological innovation, educate those around us, and help restore mobility and quality of life to your patients.

Strength in Numbers

SpineNet is not the traditional medical device manufacturer. It’s unique model-blending established contractors with oversight from an experienced sales and marketing management hub gives leadership time and space to pursue sales and marketing opportunities and generate revenue while layering sales in with its unique product offering.

Supplying or working with a strategic partner, SpineNet is positioned to lead and assist in managing sales and marketing support along with manufacturer of record responsibilities. This presents SpineNet as a viable option to traditional design firm developers as your company grows.  SpineNet believes it can thrive as a specialty developer, manufacturer, seller and licensor of differentiated, proprietary spinal fusion devices:

  1. Products that have unique clinical benefits
  2. Products created with input from SpineNet’s key surgeon champions
  3. Products positioned to take advantage of current and projected market demands
proprietary spinal fusion devices

Meet The Team

The management team brings a wealth of experience in founding and growing entrepreneurial ventures into world-class businesses. They have decades of hands-on skill in product development, timely delivery, effective marketing, sales and channel development, and executive management.

King Floyd
King FloydPresident

King Floyd

Founding President

King Floyd is an award-winning leader in the orthopedic & spine device industry. King has been a fixture in the orthopedic field for over 35 years, and he has a time-proven track record of success in sales & business development. Consequently, King has earned a reputation of trust and integrity with colleagues and customers throughout the US and around the world.

He has built several very successful businesses and worked with both start-ups and large-cap device companies.  King is a seasoned expert in managing and operating a business with a diverse sales organization in challenging market conditions.

Bill McDonald
Bill McDonaldCOO

Bill McDonald


Bill McDonald founded High Ground Medical, Inc., orthopaedic and spine device industry consulting experts, in March of 2003, building distribution networks and helping countless companies achieve success in the medical device marketplace.  Prior to that he held executive level and management positions with companies such as Osteonics (Stryker), Biomet,  Kirschner, Synthes, and Orthovita, where he served primarily in VP of Sales and Business Development roles. 

Brenda Cabrera
Brenda CabreraCreative Director

Brenda Cabrera

Creative Director

Brenda Cabrera has nearly 20 years experience in the spine device industry and has worked with both US based and international companies.  She has a well deserved reputation as a A-class professional.  Brenda presents as an expert in many aspects of the business from sales & marketing to upper management with an emphasis on quality and detail.  

Teresa Cherry
Teresa CherryQuality Manager

Teresa Cherry

Quality Manager

University of Central Florida, 25 years’ experience in Quality Systems of Medical Device companies to ensure compliance with FDA QSR, ISO 13485, MDD, Canadian CMDR, Korean FDA, and ISO 9001. BSME, MSE, ASQ Certified Quality Engineer (CQE) and Certified Quality Auditor (CQA), Certified ISO 13485:2016 Lead Auditor through Oriel StataMatrix. Regulatory experience includes 510(k) submissions, IDE/Clinical Trial protocols, AI Responses, NSE Appeals, 483 Responses, Recalls, Safety Assurance Cases, and Warning Letter Responses.

Careers at SpineNET

At SpineNet we are always looking to hire smart, goal-oriented, interesting, and motivated individuals who can help us achieve our company’s vision.